Sourcing Manager

About Phulwaa

Role Overview

Key Responsibilities

Sourcing & Procurement

• Identify and develop reliable suppliers, farmers, growers, and local vendors.
• Source fresh flowers and allied products based on daily and projected demand.
• Build and maintain a strong network of local farmers and suppliers.
• Ensure timely availability of products as per business requirements.
• Monitor market prices, seasonal availability, and supply trends.
• Develop alternative sourcing channels to reduce supply dependency and risks.

Vendor Management

• Build long-term relationships with farmers, suppliers, and vendors.
• Negotiate pricing, payment terms, quality standards, and supply commitments.
• Evaluate vendor performance based on quality, pricing, consistency, and reliability.
• Conduct regular vendor reviews and identify opportunities for cost optimization.
• Maintain accurate vendor and sourcing records.

Quality & Freshness

• Establish and monitor quality standards for flowers and other sourced products.
• Ensure products meet freshness, appearance, quantity, and quality requirements.
• Coordinate with warehouse/operations teams to address quality or supply issues.
• Minimize rejection, damage, spoilage, and sourcing-related wastage.

Cost Optimization

• Track daily/weekly sourcing prices and market fluctuations.
• Identify opportunities to reduce procurement costs without compromising quality.
• Compare supplier pricing and negotiate the best possible commercial terms.
• Support budgeting and forecasting for sourcing requirements.

Demand & Supply Planning

• Coordinate with operations and sales teams to understand upcoming requirements.
• Plan sourcing based on demand forecasts, seasonality, and product availability.
• Ensure sufficient supply during peak demand, festivals, and special occasions.
• Maintain backup suppliers for critical products and high-demand periods.

Coordination & Operations

• Coordinate with warehouse and logistics teams to ensure timely receipt of sourced products.
• Ensure proper documentation and recording of procurement transactions.
• Track purchase orders, deliveries, shortages, and supplier commitments.
• Resolve sourcing-related issues quickly to avoid operational disruptions.

Requirements

• 3–6 years of experience in sourcing, procurement, vendor management, or supply chain.
• Experience in flowers, fruits & vegetables, fresh produce, perishables, FMCG, agriculture, or food supply chain is preferred.
• Strong vendor development and negotiation skills.
• Good understanding of local markets and supplier networks.
• Experience in managing price negotiations and procurement costs.
• Strong analytical, planning, and coordination skills.
• Ability to work in a fast-paced and time-sensitive environment.
• Strong communication and relationship-management skills.

Preferred Candidate Profile

• Experience sourcing directly from farmers, growers, mandis, wholesalers, or local suppliers.
• Strong understanding of seasonal products and market price fluctuations.
• Experience managing multiple vendors and sourcing locations.
• Exposure to D2C, retail, FMCG, fresh produce, or perishables.
• Ability to build a sourcing network from the ground up.
• Willingness to work with early-morning markets/farmers when required.

Key Performance Indicators (KPIs)

• Procurement cost optimization
• Supplier availability and reliability
• Quality acceptance rate
• Vendor performance
• Sourcing lead time
• Supply continuity
• Reduction in wastage/rejection
• New vendor/farmer development
• Purchase price variance

Why Join Phulwaa?

• Opportunity to build and scale the sourcing function of a growing D2C brand.
• Work directly with farmers, growers, and the fresh-produce ecosystem.
• Opportunity to create a strong and sustainable sourcing network.
• High ownership and exposure to end-to-end procurement operations.
• Be part of a fast-growing business in the premium fresh-flower category.